Ritual
Ritual
Reimagining toothpaste packaging
Traditional tubes create accessibility barriers for users with limited hand dexterity and waste significant product through poor dispensing design. The project explores how inclusive design principles and material innovation can transform mundane routines into mindful rituals. The result prioritizes three pillars: universal accessibility, material sustainability, and elevated everyday experience.
Category
Brand Identity
Packaging Design
Year
2025
Traditional tubes create accessibility barriers for users with limited hand dexterity and waste significant product through poor dispensing design. The project explores how inclusive design principles and material innovation can transform mundane routines into mindful rituals. The result prioritizes three pillars: universal accessibility, material sustainability, and elevated everyday experience.
Category
Brand Identity
Packaging Design
Year
2025
The brand identity reframes routine as ritual worth savoring. The wordmark's organic, flowing construction evokes toothpaste's tactile quality while maintaining visual refinement.
Green anchors the palette, signaling both ecological responsibility and freshness. Brand patterns derive directly from the dispenser's form, creating visual cohesion between identity and product.
The dispenser addresses two flaws in traditional tube packaging: inaccessibility for users with limited hand dexterity and significant product waste. A pump mechanism requires one hand and minimal grip pressure while dispensing controlled, consistent amounts. The refill cartridge system achieves complete product evacuation, while the reusable dispenser body reduces packaging waste across the product lifecycle.
The brand identity reframes routine as ritual worth savoring. The wordmark's organic, flowing construction evokes toothpaste's tactile quality while maintaining visual refinement.
Green anchors the palette, signaling both ecological responsibility and freshness. Brand patterns derive directly from the dispenser's form, creating visual cohesion between identity and product.
The dispenser addresses two flaws in traditional tube packaging: inaccessibility for users with limited hand dexterity and significant product waste. A pump mechanism requires one hand and minimal grip pressure while dispensing controlled, consistent amounts. The refill cartridge system achieves complete product evacuation, while the reusable dispenser body reduces packaging waste across the product lifecycle.
DISPENSER FORM EXPLORATION IN 3D USING CLAY
DISPENSER FORM EXPLORATION IN 3D USING CLAY
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