esc.
esc.
An experience led sleep technology brand
esc. is a sleep technology brand built around Orbit, an AI-powered device combining circadian light therapy, adaptive soundscapes, and micro-aromatherapy.
Category
Brand Identity
Packaging Design
Prototyping
Website Design
Year
2025
esc. is a sleep technology brand built around Orbit, an AI-powered device combining circadian light therapy, adaptive soundscapes, and micro-aromatherapy to guide you into restorative rest.
Category
Brand Identity
Packaging Design
Prototyping
Website Design
Year
2025
The challenge was creating a brand identity that balanced clinical credibility with the organic, restorative feeling people need from sleep products.
The solution: a visual system that pairs sophisticated tech positioning with botanical elements, earth-tone palettes, and soft dimensional patterns. The wordmark reflects esc.'s philosophy through form: soft, organic letterforms that resist urgency and embrace gradual transition.
The challenge was creating a brand identity that balanced clinical credibility with the organic, restorative feeling people need from sleep products.
The solution: a visual system that pairs sophisticated tech positioning with botanical elements, earth-tone palettes, and soft dimensional patterns. The wordmark reflects esc.'s philosophy through form: soft, organic letterforms that resist urgency and embrace gradual transition.
The packaging transforms unboxing into a deliberate reveal. Frosted acrylic creates visual intrigue, users see the product and brand patterns through a soft haze before opening. Curved and flat surfaces are used strategically for typography, emphasizing the package's dimensional form. When hinged open, the product's color emerges sharply against the translucent material.
The packaging transforms unboxing into a deliberate reveal. Frosted acrylic creates visual intrigue, users see the product and brand patterns through a soft haze before opening. Curved and flat surfaces are used strategically for typography, emphasizing the package's dimensional form. When hinged open, the product's color emerges sharply against the translucent material.
PACKAGING FORM EXPLORATION IN 3D USING CLAY
PACKAGING FORM EXPLORATION IN 3D USING CLAY
PROTOTYPING PROCESS
PROTOTYPING PROCESS
Print assets designed for the unboxing.
Print assets designed for the unboxing.
The aroma puck system extends esc.'s offering with botanicals for Orbit's micro-aromatherapy feature. Collections of curated scents address different wellness needs. Packaging maintains brand consistency through a layered reveal structure, each level exposing product, information, and botanical details progressively, creating cohesion with the main device unboxing.
The aroma puck system extends esc.'s offering with botanicals for Orbit's micro-aromatherapy feature. Collections of curated scents address different wellness needs. Packaging maintains brand consistency through a layered reveal structure, each level exposing product, information, and botanical details progressively, creating cohesion with the main device unboxing.
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