Miyo
Miyo
A 'Make It Your Own' dessert bar
MIYO is a newly opened dessert bar in Mumbai, India, serving customizable soft gelato with an assortment of toppings. The 'bar' positioning is intentional, it places MIYO at the intersection of nightlife culture and experimental dessert, appealing equally to those seeking an after-hours indulgence and those simply chasing something unexpected and sweet.
Category
Brand Identity
Packaging Design
Environmental Branding
Year
2024
MIYO is a newly opened dessert bar in Mumbai, India, serving customizable soft gelato with an assortment of toppings. The 'bar' positioning is intentional, it places MIYO at the intersection of nightlife culture and experimental dessert, appealing equally to those seeking an after-hours indulgence and those simply chasing something unexpected and sweet.
Category
Brand Identity
Packaging Design
Environmental Branding
Year
2024
MIYO's branding walks a fine line: edgy enough for a nightlife crowd, sweet enough for a dessert brand, and premium enough to justify the experience. The typeface is rounded, chunky, and friendly, which suits a dessert bar that wants to feel both exciting and approachable.
The small "i" nestled between the capitals feels personal, like your creation.
MIYO's branding walks a fine line: edgy enough for a nightlife crowd, sweet enough for a dessert brand, and premium enough to justify the experience. The typeface is rounded, chunky, and friendly, which suits a dessert bar that wants to feel both exciting and approachable.
The small "i" nestled between the capitals feels personal, like your creation.
The swirl drawn from the logomark serves as the brand's key graphic element, evoking the texture of frozen yogurt while symbolizing the fluid, open-ended nature of the customization experience. Extended across backgrounds and supporting visuals, it adds depth and movement to the identity while keeping every touchpoint cohesive.
The swirl drawn from the logomark serves as the brand's key graphic element, evoking the texture of frozen yogurt while symbolizing the fluid, open-ended nature of the customization experience. Extended across backgrounds and supporting visuals, it adds depth and movement to the identity while keeping every touchpoint cohesive.
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